Strategic commercial and growth leader with over five years at Fincra, combining marketing, brand, and communications expertise with revenue-focused discipline. Skilled at transforming brand narratives into scalable commercial success across African markets.
Work
Fincra
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Senior Vice President, Commercial & Growth
Toronto, Ontario, Canada
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Summary
Leading commercial revenue strategy, strategic partnerships, and market expansion. Builds narrative-led, revenue-driven growth initiatives across African markets.
Highlights
Translates strategy into clear, executable narratives aligned with revenue goals
Oversees commercial revenue strategy, strategic partnerships, and go‑to‑market alignment across Fincra
Drives cross‑border payments offering one API, built in‑house, with Nigeria BDC license and FX capabilities
AKNLWS (“A Knight Named Lewis”)
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Partner
Leeds, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Co‑founder and strategic delivery consultant, offering growth marketing, brand, and content strategy services independently.
Highlights
Launched consulting business offering services including Lead Generation, Brand Marketing, Growth Marketing, Content Strategy
Built practice amidst generative AI boom reinforcing creative and strategic identity